Effective date: July 7th 2026
This Privacy Policy explains how The Keeper Standard ("we," "us," or "our") collects, uses, and protects information when you visit thekeeperstandard.com (the "Site") or sign up to receive emails from us. The Site is operated by Ismaine Ayouaz and is based in the United States.
By using the Site, you agree to the practices described in this policy. If you do not agree, please do not use the Site or submit your information.
Who this policy is for
The Site is intended for adults, primarily parents of youth soccer players. It is not directed to children, and we do not knowingly collect personal information from anyone under the age of 13 (or under 16 where a higher age applies). If you believe a child has provided us with personal information, contact us at [email protected] and we will delete it.
Information we collect
Information you give us. When you sign up for our email list or contact us, we collect the information you provide, typically your email address, and your name if you choose to share it.
Information collected automatically. Like most websites, our Site and its hosting provider automatically collect certain technical information when you visit, such as your IP address, browser type, device type, the pages you view, and the date and time of your visit.
Cookies. The Site uses cookies and similar technologies. A cookie is a small text file stored on your device. We use them to keep the Site working properly, remember your preferences, and understand general traffic patterns. You can set your browser to refuse cookies or alert you when cookies are being sent; some parts of the Site may not function properly if you disable them.
How we use your information
We use the information we collect to:
- Send you our newsletter, book updates, and related content you signed up to receive;
- Respond to your questions, comments, or requests;
- Operate, maintain, and improve the Site;
- Monitor and analyze general usage and trends; and
- Comply with legal obligations and protect our rights.
We do not sell your personal information, and we do not share it with third parties for their own marketing.
Email communications
If you join our email list, we will send you emails related to The Keeper Standard. Every marketing email includes a link to unsubscribe. You can opt out at any time by clicking that link or by emailing us at [email protected], and we will stop sending you marketing emails. We process opt-out requests promptly, within the time required by law.
Service providers
We rely on trusted third-party services to run the Site and send our emails. For example, our website host (WordPress.com / Automattic), our email newsletter tool, and any analytics provider we use. These providers process information only as needed to perform their services for us and are expected to protect it. We are not responsible for the independent privacy practices of these companies, and we encourage you to review their privacy policies.
How we protect your information
We take reasonable measures to protect the information we collect. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
Data retention
We keep your information for as long as your email subscription is active or as needed to provide you with content and services. If you unsubscribe or ask us to delete your information, we will remove it from our active lists, except where we are required to retain it by law.
Your privacy rights
Depending on where you live, you may have the right to:
- Request access to the personal information we hold about you;
- Request that we correct or delete your personal information;
- Opt out of marketing emails; and
- Ask how your information is used.
California residents have the right to know what personal information we collect and to request its deletion, and the right not to be discriminated against for exercising those rights. We do not sell personal information.
Visitors from the EU/UK: although the Site is intended for a U.S. audience, if you access it from the EU or UK, you may have additional rights under the GDPR/UK GDPR, including access, correction, deletion, and the right to withdraw consent. Our legal basis for sending you email is your consent, which you may withdraw at any time.
To exercise any of these rights, contact us at [email protected]. We may need to verify your identity before responding.
Links to other websites
The Site may link to or reference other websites (for example, goalkeeping resources or organizations mentioned in our content). We are not responsible for the privacy practices or content of those sites. This policy applies only to thekeeperstandard.com.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Effective date" above. Your continued use of the Site after any change means you accept the updated policy.
Contact us
If you have questions about this Privacy Policy or how we handle your information, contact:
The Keeper Standard [email protected] 744 Mallard pl North Wales PA 19454